THE VFS APP
A Community Focused Application Developed for a Clothing Brand.
Objective
To develop a branded app that focused on bringing its customers into one community. The VFS brand is a mindset focused/lifestyle brand so the main objective was to tie in all areas that the brand focuses on and bring them into one interactive application for its users.
Wireframe Ideation and User Testing
The development process of this app required hundreds of wire frame ideations. Throughout the process involved many mapping processes in order to form a solid structure for the app.
User testing was critical in this process. Throughout the process I conducted several surveys for initial research, followed by tree diagram testing in order to test the flow of my application with random users.
Wire Frame Building
Adobe XD
Journal
A main function of this application was a personal digital journal. The purpose of this journal was to work on self development. This section of the app has many features including: daily guided prompts, day by day planning, calendar entry, daily inspiration, gratitude practice, and much more.
Community
The community section of this application is what really tied together the whole purpose of this application. The community section would feature monthly themes to inspire the community to take personal reflection on their lives. Each day would feature a new prompt along with month by month themes. Users can then respond to the daily prompt and react and comment to others within the community.
Mindset Training
Mindset training is a critical aspect of this brand. In this section there would be articles written and published by the brand focused on personal development and growth. Users can interact and share these articles.
