BRAND DEVELOPMENT
VFS APPAREL
Starting my junior year as a design student at Iowa State I decided to combine my two favorite things in life fitness and design into a life project. From this VFS Apparel was born, a lifestyle brand standing for “Vision Fruition Success” a way of life that I live by. The goal of this brand was to inspire and create a community of dream chasers through a unique message of “live your vision”, and what better way to form a community than through the clothes that we wear every day? Being the co-owner of this company I do product development, social media marketing, web design, finance and supply chain, etc.
A lifestyle clothing brand established October of 2021
Product Design
From ideas on pen and paper to full product being sold, I oversee all product design/development. Our products begin as an idea sketched out. From there, we begin making tech packs to then start sample production. Each product is individually measured out and materials are not put into production unless they are up to our quality standards. Once samples are approved we begin production of the full product to later be sold to our community.
Softwares Used
Procreate
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Creative Marketing
With every release the VFS Apparel creative team works tirelessly to hold product photo shoots both inside and outside of professional studios. We conduct many marketing campaigns that involve the use of photography and videography and their corresponding editing software.
Marketing Campaigns
Product photoshoots
Videography shoots
Social media production
Website design
Community Building
Since our start, we have built a strong following of over 2,900 people mainly in the Midwest as we start to spread to all 50 states. Our vision to impact a generation grows with each release as we have released a total of 12 projects so far.
Order Fulfillment
All orders are directly placed through our website. From there I hand-pick and fulfill every order with a personalized note preaching our brand philosophy. I like to individually pack and ship out every order to ensure each item meets quality standards and to give a little personalization to each order.
